By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural adjustments of modern a long time like few different marketers of his time. during this deeply own ebook, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal attention-grabbing own studies.
A international Lesson plumbs the extreme intensity of Mohn’s lifestyles, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of international struggle II to his socially unsleeping offerings as a tender businessman.
The hopes and demanding situations of booming Fifties Germany motivated Mohn’s early years as an entrepreneur in lots of methods. He speedy understood that to achieve success he needed to mix monetary pondering with social accountability. in addition, as he guided Bertelsmann’s evolution from a medium-sized corporation to a world media company, he discovered how vital it was once to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the struggle throughout the age of globalization–Mohn fostered a profitable company tradition that served as a version for enterprise leaders around the globe.
A worldwide Lesson finds the explanations that guided Mohn’s improvement, and stocks how his relations origins and private reports formed his life’s paintings. His tale can also be a testomony to his management. all through his lifestyles and profession, Mohn has promoted a different and demanding philosophy: monetary considering and democratic tradition can't be in opposition–and in basic terms by means of status up for humanity will we grasp the demanding situations of world cooperation.
From the Hardcover edition.
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